As a small-business owner, you need to generate new customers but may not have the resources to find them. You could hire an expert for help finding new customers, but this option can become costly. With a little help, you can find good quality leads yourself using direct mail marketing.
Here are some basic direct-marketing strategies to simplify the process of finding and generating leads and converting them into new customers.
What is direct mail?
Direct mail is the most cost-effective method of reaching “prime prospects” or the best leads for your business. No other marketing method can make that claim. What sets direct mail apart? It is accountable – right down to the last penny. This is particularly important for small businesses.
Direct mail generates results – new customers
You are asking your lead to respond by taking advantage of your offer. With direct mail, you can test what works, what doesn’t, what is cost-effective and what isn’t. Unlike other kinds of advertising, including email marketing, a single direct-mail offering may provide steady results for several weeks, not just a day or two. Direct mail frequently generates a higher percentage of returns for the advertising dollars invested. That’s why so many small businesses are capitalizing on the value of direct mail as the most cost-effective advertising medium.
Direct mail marketing – reaching your best leads
The old formula for direct-marketing success was mass marketing: “Mail to as many people as you can; someone has to be interested.” But paper and postage costs are always increasing, and with so much mail ending up in the trash, businesses have changed their way of thinking. Why waste money mailing to everyone when not everyone is a good lead or a potential customer? You need to target the one lead who will buy. That is the difference between mass marketing and target marketing.
Targeted direct marketing pinpoints your best leads. You direct your message to a selective group that is more likely to be receptive to your message and interested in your product or service. There is less waste and a higher percentage of response (more prospects responding to your mailing).
Get started: Target your best marketing leads by evaluating current customers
